The Day Clock

The Day Clock

SKU: DF0020

£44.92 with VAT Relief £53.90 incl. VAT

This product qualifies for VAT relief. What is VAT relief?

  • Clearly displays the day and time of day e.g now it’s Wednesday afternoon
  • Provides reassurance and reduces stress, anxiety and need for prompting
  • Helps prevent night time wandering and disorientation
  • Ideal for mid and late stage dementia

Availability: In stock

Get this tomorrow

Delivery and Returns

Return products within 30 days for a refund, replacement or exchange.

UK Delivery Time

1st class, tracked delivery available if ordered before 1:30pm (Mon-Fri excl. public holidays)

International Delivery

This product is available for international delivery. We deliver to over 100 countries

Customer Service

Fast Delivery
Happy to Help

Our friendly team is ready to help seven days a week, between 8am - 8pm. Call us if you need help with your purchase.

Hassle Free Returns
Real Reviews

All product and service reviews on our site are from real customers, and verified by Feefo. Read our reviews.

Gold Trusted Service
Our Charity Commitments

As a certified BCorp, we use business as a force for good. 10% of all our profits go to the Unforgettable Foundation.

VAT Relief
Our Price Promise

If, 14 days after purchase, you find any of our products cheaper, we'll match the price. Find out more about our Price Promise.

NHS Purchase Orders
NHS Purchase Orders

NHS and local authorities purchase orders are welcome. Click here to find out how to place a purchase order.

The award-winning day clock has been designed specifically to support those with dementia who struggle with time orientation. Developed by our charity partner Designability, it is the result of many hours of research and careful design.

How does the Day Clock help?

The Day Clock is a useful reminder of what part of day they’re in, whether that’s Morning, Afternoon, Evening or Night.

• Clarifying between Day and Night is particularly useful during times of the year when it is dark in the morning or lighter in the evening.

• Minimal and clear presentation of the key text means that there is only a limited amount of information to process.

• The simplicity of the display is useful for people who can still read but who are experiencing time disorientation and cannot make sense of the exact time or date.

• The use of the phrase “Now it’s…” helps give the time display some context. Displaying the information as a statement helps to clarify that the display is always current and not just a static phrase.

The Day Clock was created by Designability, a leading research and development charity. It's effects has been evaluated on people with dementia. The results showed the clock helps to determine day and night, helped to reduce the number of missed appointments, reduced the need for prompting and an increase in the feelings of independence.

They also found it benefited the carer of the person with dementia as it reduced anxiety, stress and conflict, decreased the number of questions from them and increased reassurance.

Unique Features:

• Easy to read display (Screen size: 15.8 x 8.7cm. Total size is 21.6 x 16.4cm)

• Anti-tamper button sequence

• Times of day can be customised. If you’d like the clock to change from “Night” to “Morning” at 6am (rather than at 12am), this can be programmed in

• Available in 7 languages

• Easy to use and works straight out of the box - step-by-step instructions included

• Optional corner lights for night time

• Stand included (and can be wall mounted)

• Contains a backup battery so that once set, it won’t need re-setting if it’s unplugged

• 12 month warranty

In the Box:

• 1 Day clock

• Plug adapter

Features & Specification

VAT Relief Yes
Dimensions (W) 21.6cm
Dimensions (H) 16.4cm
Weight 0.4


Your Home Bedroom, Kitchen, Living Room
Living Better Calm and contented, Connected and engaged, Productive and purposeful, Understood

Additional Information

Key Features Clearly displays the day and time of day e.g now it’s Wednesday afternoon
Provides reassurance and reduces stress, anxiety and need for prompting
Helps prevent night time wandering and disorientation
Ideal for mid and late stage dementia
Video UqwnZpT7j9U?rel=0&showinfo=0&vq=hd1080
Dimensions (H) 16.4cm
Dimensions (W) 21.6cm
Dimensions (L) No
Number of Pages No
Set Dimensions No
Material No
VAT Relief Yes
Challenges No
Living Better Calm and contented, Connected and engaged, Productive and purposeful, Understood
Your Home Bedroom, Kitchen, Living Room
The Journey No
Pack Size No
Returns Yes
Subscription No
Features Calendar, Wall Mountable
Author No


The Day Clock Manual Size: (923.82 KB)
Time of Day Clocks Compared Size: (1.13 MB)

Expert Reviews

  • Mr. James Ashwell, Founder of Unforgettable
    An impressive clock designed specifically for people with dementia

    Mr. James Ashwell, Founder of Unforgettable

    Day clocks didn’t exist when I was caring for Mum so we had to buy an expensive office clock which wasn’t easy to understand, and could confuse her. This day clock, from Designability, one of our charity partners, displays only the most important information – the day and the time – allowing the person with dementia to keep appointments and stay connected to the outside world. It also has discreet corner lights to aid orientation at night time.
    The day clock was one of the first products to be specifically designed for people with dementia. It's often now the first product a carer might buy as their loved one’s time and spatial awareness starts to deteriorate.This particular clock has been tested and researched and has serious evidence to back up its effectiveness.

Feefo Reviews - Average 93% (30 reviews)

Date Score Customer Comment
25-Oct-2018 Product:

Nice clock but only has one screen format option - ie “it’s now Monday morning”. For the same price there is day clock that also has option of full day, date & time. Useful for when dementia progresses.
02-Oct-2018 Product:

Really easy to set up and a very clear easy to read display.
03-May-2018 Product:

Great service, wonderful things to choose from
18-Apr-2018 Product:

Very helpful to my
Mum - even though she always thinks it’s saturday until I tell her to look at the clock!
18-Jan-2018 Product:

Fabulous product. Exactly what my parents need right now. This item has definitely helped them already. They love it. Peace of mind for my Husband and I too.
11-Jan-2018 Product:

Exactly what I was looking fot
22-Nov-2017 Product:

Mum likes it and it helps a bit.
28-Oct-2017 Product:

The clock broke soon after purchase and the Company refised to replace as they claimed they were not the seller.
23-Oct-2017 Product:

We have two of these. Clear display and info. Internal battery ensures that if it is unplugged it returns to correct date when plugged in again.
23-Oct-2017 Product:

This item has solved a big problem for us. I would recommend it to anyone with and elderly relative who is becoming forgetful.
Read more reviews on Feefo

Questions & Answers

Sort by ASC
Please could you tell me how long the cable is? Thank you very much!
At what time does it say 'morning', 'evening' and 'night'? Thank you.