News that Unforgettable’s dementia products will now be available on the high street has sparked much media interest

Unforgettable’s ground breaking partnership with LloydsPharmacy received a lot of press coverage this week, and we aren’t a bit surprised. For our partnership means that, for the first time ever, carers and people living with dementia will be able to get products that could help them, just as easily as they can pick up a box of headache pills or a pack of nappies.

Whether you want to buy any of our dementia products or not, we hope you’ll agree that making them more accessible is a great step forward for everyone living with dementia. Why? Because it gives dementia a real and visible presence in everyday life, it helps to shed stigma and raise awareness of the challenges a dementia diagnosis can bring.

The Alzheimer’s Society agrees with this sentiment, describing our partnership as, ‘a significant step towards supporting carers.’

The Daily Express, the Times and the Daily Mail also understood the significance, carrying stories about our high street product launch, and what this might mean for people living with dementia.

The Daily Express shared some of our founder James Ashwell’s personal dementia story here.

The Times talked about our most popular products and recent book A Family Guide to Dementia which will also be sold in LloydsPharmacy here.

The Daily Mail featured a powerful image of a ‘dementia kit’ including some of our most innovative products here.

Radio stations throughout the UK were also keen to carry the story. Unforgettable’s CEO David Lethbridge gave several interviews, alongside Unforgettable supporter Zoe Harris who cared for her husband Geoff who had dementia.

You can read about Zoe here.

We hope all this coverage will lead to more understanding of dementia and the families who are living with it.


The ‘dementia tax’ and a social care crisis

Dementia is also making newspaper headlines in the run up to the General Election, as politicians fight about the rights and wrongs of the so-called ‘dementia tax.’

It’s good to see dementia being discussed publicly and passionately – it’s been a hidden disease for too long. Whatever your political views, we’re sure you’ll agree that social care has been in crisis for many years and far too many people living with dementia have suffered as a result. So whatever happens on June 8, we sincerely hope that dementia stays on the public and political agenda and that reforms in social care remain a priority. The more dementia is discussed openly and honestly, the better for everyone. Let’s keep talking.