Read and listen to founder James Ashwell chat about the growing dementia problem and what prompted him to set up Unforgettable™

The Daily Express
23 May 2017

The Daily Express shared some of our founder James Ashwell’s personal dementia story

unforgettable-featured-in-the-express

The Times
23 May 2017

The Times talked about our most popular products and recent book A Family Guide to Dementia which will also be sold in LloydsPharmacy

unforgettable-featured-in-the-times

The Daily Mail
22 May 2017

The Daily Mail featured a powerful image of a ‘dementia kit’ including some of our most innovative products

unforgettable-featured-in-the-mail

The Big Issue magazine
9 January 2016

Four of the bestselling products from our website were featured in the Big Issue magazine in an article about popular Christmas gifts for people with dementia.

big issue article

Mail on Sunday
13 November 2016

We had some great coverage about James' story and our Lasting Power of Attorney service in the Personal Finance section of the Mail on Sunday. Read the story online here.

mail on sunday coverage

Women's Weekly magazine
1 November 2016

The Unforgettable Personalised Dementia Jigsaw Puzzle was featured on the Health Choices page of Women's Weekly magazine.

womens weekly

Supershoppers on Channel 4
Monday 31 October 2016

In a recent episode of Channel 4 programme Supershoppers, the presenters investigated how competitively priced certain items on the Age UK website were. They carried our comparisons for products sold through them and a range of other websites and Unforgettable was one of the sites highlighted for being better value.

Click here to watch the episode (the report starts from 13.00 minutes)

age uk price comparison

The Times newspaper
Saturday 8 October 2016

We received some fantastic coverage in the Times newspaper on Saturday, in which James was interviewed about our newly launched Lasting Power of Attorney service.

Click here to read the article

times coverage

BBC Radio 4 Food Programme
Sunday 2 and Monday 3 October 2016

James was interviewed at home by Sheila Dillon and Clare Salisbury of BBC Radio 4's Food Programme to talk about Diet & Dementia. He chatted about the challenges he faced around food while caring for his mum, and the products we now sell to help with this, including the award-winning Eat Well Set.

Click here to listen the programme.

Smooth Radio London - advertising campaign
12 September - 7 October 2016

We were thrilled to launch our first radio advertising campaign for Unforgettable on Smooth Radio London. The voiceover artist is actress Paula Wilcox who has her own personal link to dementia (and you can read her story here). There were three different adverts - for the GPS Smart Soles, Simple Music Player and Day Clock. Click the links to listen to them.

Health Investor UK
4 August 2016

James was interviewed for Health Investor UK - the healthcare industry’s source for news, views and features - about how a difficult time led him to try to fill the dearth in the dementia products market by founding Unforgettable.

Read the health investor article.

Pioneers Post
26 May 2016

James was interviewed for Pioneers Post, which provides news and features on the new wave of responsible business leaders and social entrepreneurs. James chatted about how Unforgettable is delivering its mission to help all those affected by dementia through a social business.

Click here to read the article.

Yours Magazine
24 May 2016

James shared his story in popular women's weekly magazine, Yours.

Click here to read the article.

yours mag pic

London Live
18 May 2016

The CEO of Big Society Capital was invited to talk about social investment on regional TV channel London Live. During the interview he mentioned James and how he is using social investment to set up Unforgettable.

Click this link to watch the video.

Guardian newspaper online
17 May 2016

We were excited to see James in the Guardian newspaper online talking about setting up Unforgettable and the launch of our new Lasting Power of Attorney service.

Click this link to read the article.

guardian screenshot

Caring Magazine
28 April 2016

James appeared in Caring Magazine, which is the publication sent out to members of the charity Carers UK. He talked about caring for his mum and setting up the company.

Click the picture below to read the article.
frontcovercaringmag

Business Review Europe
18 April 2016

We were thrilled to be featured in an article about the top five socially responsible companies in the UK by the website Business Review Europe.

Read the article here.

BBC Radio Northampton
23 February 2016

James was interviewed on BBC Radio Northampton where he chatted about setting up the company, and the types of products sold on the site that can help people with dementia.

Listen below.

City AM
7 December 2015

James was interviewed for London newspaper City AM about what prompted him to set up Unforgettable and his views on social enterprise.

Click to read the full article.

james in cityam

BBC Radio Stoke
9 October 2015

James chatted to BBC Radio Stoke presenters about the recent poll that Unforgettable™ carried out about the problem of 'dementia dread' - or a fear of developing dementia in later life - as well as sharing his experiences of caring for his own mum.

Listen below.

Daily Express
9 October 2015

Unforgettable™ carried out a poll looking at attitudes to dementia and discovered that 8 in 10 people over the age of 55 have a fear of developing Alzheimer's. Read about the poll and why it prompted founder James Ashwell to set up the company.

Read full the article here.

BBC Radio5Live
21 September 2015

James joined Radio5Live presenters during the Drive Time slot on World Alzheimer's Day (21 September). He was invited to chat about the recent research saying one in three people born in the UK in 2015 would develop dementia. He also shared his experiences of caring for his mum and how that encouraged him to set up the company.

Listen below.

BBC World Service World Matters
18 August 2015

James was invited to speak about dementia and the launch of Unforgettable on the BBC World Service: World Matters programme. Host Susannah Streeter quizzed James on the different innovations being developed in dementia-related technology, as well as asking him about topical events in that week’s news.

Listen below.

The Sunday Times
31 March 2015

James was interviewed about the latest dementia product innovations and why he decided to set up Unforgettable™for the Sunday Times.

Click the below link to see coverage:
sundaytimes_march

BBC World News Newsday
30 March 2015

James had a short interview on BBC World News chatting about different products he hoped to sell on Unforgettable.org and how they will help people with dementia.

Listen below.

 

 

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