James' story is not the only one, over 44 million people worldwide have dementia

  1. 850,000 in the UK have dementia*
  2. 225,000 diagnosed every year*
  3. 85% want to stay at home, less than half believe it is possible*
  4. 40% care or know someone with dementia*
  5. Alzheimer's is now a bigger concern than cancer for those over 60*
  6. Dementia is the leading cause of death among women*

For those living with dementia it is easy to be forgotten.

For the family and professional carers it can seem overwhelming and hopeless.

Unforgettable can help on every step of the journey with practical advice, specialised products and a supportive community.

Our mission is to improve the lives of all those affected by dementia and memory loss

Welcome to the world’s best marketplace of products and services for dementia and memory loss. We are making it easier for carers to discover products that really help and for product and service providers to reach carers at home.


Unforgettable will transform the discovery, distribution and development of dementia products and services David Lethbridge, CEO

If you have a product, service or just an idea you think could help those affected by dementia or memory loss we would love to hear from you.

Become a Partner

We are committed to use business as a force for good

  • Unlike traditional businesses, profit is not our only driver.
  • Enhancing the quality of life of our customers is equally important and at the heart of everything we do. Everyone, including our investors, are committed to our social mission.
  • We are registered as one of the founding B-corporations in the UK.
  • We donate £10,000 each year to the Unforgettable foundation (Registered Charity Number 1163647).
  • Unforgettable people

    Meet the team and the many people who have helped us deliver our mission

    Want to make a difference?

    We're always looking for talented, ambitious and energetic people to work with us.

    Join the Team Become an Unforgettable Expert

    Our charity partners

    We are delighted to be the founding charitable partner in Unforgettable and fully support Unforgettable's mission to improve the quality of life of all those affected by dementia by providing the most comprehensive range of products and solutions to meet their tough daily challenges Jeremy Hughes, Chief Executive - Alzheimer's Society

    Through our global network, ADI is approached daily by people who are seeking or who have developed products to help improve the quality of life for people living with dementia, so we are pleased to be a charity partner for Unforgettable, bringing together these ideas from all over the world. Marc Wortmann, Executive Director - ADI


    If you are a charity with an interest in dementia or carers we’d love to work together. We can help:
    • Drive awareness and engagement
    • Raise donations and income
    • Reach a wider audience

    Become a Partner

    In the Media

    That's our story. What's yours?

    James and his siblings looked after their Mum for 7 years and we never forget the quiet army of carers and professionals that are dedicated right now to supporting all those living with dementia.

    Kate's Story

    Read about journalist Kate Corr's experiences of caring for her mum with dementia, and the lessons she learnt and tips she picked up along the way.

    Daphne's Story

    Lead nurse and carer Daphne Simpson has extensive experience in caring for people with dementia. She is a member of the Unforgettable expert panel and shares her advice here.

    If you're a family member or carer, we'd love to hear from you

    Tell Us Your Story

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